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Google E-E-A-T: The Role of New Page Experience Aspects in Helpful Content Marketing

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We are all familiar with the concept of Google E-A-T And E-A-T Seo.

But now After the google eat update E-A-T is recently got a new E which means Experience. 

and become now Google E-E-A-T.

So today, I’ll Show a List of some aspects that will help you to make your content more 

Experienced – Expertise – Authoritativeness – Trust.

And also help to increase the page experience signals of your content.

After reading this article, I believe you can also able to make a content marketing strategy that is helpful for the audience not for search engines.

So basically these points are in the form of questions, that you need to ask and answer before tailoring your content. ( Self-assess your content )

Let’s dive in,

  • Why the new E in Google E-E-A-T?
  • Page experience guidance Questions.

  • Focus on people-first content.
  • Avoid creating search engine-first content.
  • Content or quality-related questions.
  • Expertise questions.
  • Conclusion.



Why New E in Google E-E-A-T?


Google said,” For getting better access to results E-A-T is getting another E which means ‘Experience”.


Google E-E-A-T


I’ll Explain to you with one example.

if you are reading an article on a scientific topic, you might look for evidence that the author has experience and expertise in that field.

It can be any type of video, Image source or case study.


Blog post Examples

That evidence in the content refers to the experience that the author has.

It’s obvious why you will read a blog that is written by an amateur.

And, how will you trust the information without any evidence?

In my beginner days when I started learning about SEO.

I read lots of blogs, and then I came to know about Backlinko.

I have checked some random blog posts on his site.

At Backlinko, Brian used so much evidence to make content sooper experience.

He always tries to give real examples, which he tried and executed himself.

This helps me to trust that he’s the experienced guy who is delivering the exact and right information.

And that’s all done with the help of evidence which he attached in the form of screenshots.

Google also used the same example below 👇


Example from google


According to Google  “Double-E-A-T,” is now part of the updated search rater guidelines.

As we know Google uses various factors to rank good content.

But to prioritize the most helpful Content in SEPR. 

Google identifies the factors in which content contains aspects of experience, expertise, authoritativeness, and trustworthiness.

which is Google E-E-A-T.

Example- If you will search “ Best Keyword Research tools” on Google.

Google will give you the results of content that contain all aspects of E-E-A-T.

But also Google says this 👇



Yes, Trust is most important.

Your content should be trustable to your audience. 

And also you need to produce them for people, not for search engines.

Now we know Trust is a Key and other aspects can help build it.


Trust in Google EEAT

Remember your content doesn’t need to have all aspects of E-E-A-T. 

Because some content can be valuable based on experience, and other content can be valuable because of expertise.

It depends on How you tailor your content for your readers or customers.

And now the Question is How to self-assess your content to get good rankings? 

Or, You can say.

How to check that your content contains all the aspects of E-E-A-T?

For this, We have some questions and you just need to answer them all.

Which helps you to check your content according to E-E-A-T or new page experience updates.

You can use this list of Questions before making any piece of content

Or Even if you already prepared your content.

It will help you to improve it for the best rankings.

So let’s go and read.


 Page experience guidance Questions 


Google ranking factors always give high rankings to the content that provides a good page experience.

If you will focus on creating Helpful content.

It automatically offers a Page experience. Which is key in the Content creation part.

Below, You can able to find all the Aspects related to page experience.

So I recommend you all to read and understand all these Questions.

Try to ask yourself these same questions, While making content.

So Let’s Start.


Focus on people-first content


So People-first content is content that’s made to help people, not just to trick search engines.

To know if your content is people-first, you can check the below questions.


If you can answer yes to these questions, then Boom, you’re on the right track.


Q1. Do you have an existing or intended audience for your business or site that would find the content useful if it came directly to you?


It’s Clear! because if someone lands directly on your website and finds your content helpful and useful, 

This indicates that you’re writing for people.

One day I decided to visit Clutch to read some content marketing agencies’ blogs.


What I have seen?

Most of the agencies contain very helpful content to read.


Which I shared with many of my friends and colleagues later.

That’s the power of making content for people.


Q2. Does your content demonstrate first-hand expertise and a depth of knowledge?


First-hand expertise means that the creator of the content has direct experience with the subject matter they are discussing.

Let’s take the term  “Best Marketing Automation Software”

if someone is writing an article about this term, they should have used that software themselves and have a good understanding of how it works.

Because this allows them to provide unique insights and perspectives that someone without that experience might not be able to offer.

Overall, It shows that the creator has put in the time and effort to become an expert in the field and can be trusted as a reliable source of information.


Q3. Does your site have a primary purpose or focus?


Having a primary purpose or focus helps a website to be clear and consistent in its content.

If you have a “Health blog”.

Then your primary purpose is to help people with healthy diet plans, Fat loss tips, and Weight gain tips.

See, If your purpose is clear, you will focus more on making helpful content for people.


Q4. After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?


If I will say the ultimate goal of providing content is to help people achieve their desired outcomes.

I might be not wrong.

In other words, if someone reads your content about a particular topic.

Google is saying, will they feel like they have learned enough information?


Google on content


Because helpful content should be helpful in the real world also.

For example, if your content is about learning how to play guitar?


if someone who reads your content might want to feel like they have learned enough information about chords, strumming patterns, and other fundamentals to be able to play some basic songs on their own. 

That’s what real helpful content means.


Avoid creating search engine-first content


In the previous section, You have learned How to focus on people’s first content.

And Now,

You will figure out, How to Avoid creating search engine-first content.


How to Avoid creating content only for Rankings in search engines.


avoid search engine content

Again you will have some Questions to answer below.


Answering yes to some or all of the questions below is a serious warning sign.

Now let’s move to our Questions.


Q1. Is the content primarily made to attract visits from search engines?


If you’re creating content on your websites specifically designed to show up high on the SERPs.

Content marketing 

Then you’re following the wrong approach.

I’ll tell you how?

If you will create content by keeping this goal in mind.

I’ll tell you this is not a good way to create content because it doesn’t provide value to the readers. 

And google never ranks content that didn’t have any value.

Instead, it’s better to focus on creating content that is helpful, informative, and interesting to read.


Q2. Are you producing lots of content on many different topics in hopes that some of it might perform well in search results? 


Yes, if you’re following this approach, You’re doing wrong.

You’re directly indicating the Google that you’re only focusing on delivering the bulk content on Google just to get rankings.

When you produce irrelevant or bulk content, you will just confuse your readers.

So, when creating content, it’s important to focus on quality over quantity. 


Quality content


Don’t just create content for the sake of having something to put out there.

So, just focus on delivering the right solution to your users.


Q3. Are you using extensive automation to produce content on many topics?


Think of it like this: if you were writing a report for your teacher, you wouldn’t just copy and paste information from the internet. 

You would read the information, understand it, and then write it in your own words to make sure your teacher can understand it too.

That’s Google wants the same from your content.

That means taking your time to research and write articles that are well-reasoned, well-written, and engaging.


Q4. Are you mainly summarizing what others have to say without adding much value?


I will explain this with a very simple example.

Imagine you have to write an essay for school, and you want to get a good grade. 

One way to do that is to use big words and complicated sentences that make you sound really smart.

But sometimes, 

it can be hard for your teacher to understand what you’re trying to say.

That’s the kind of thing some people do when they write content for websites. 

They try to use lots of words and phrases.

And they think, 

They will make their website show up at the top of search engine results.

But when people read the content, they don’t understand what the content is trying to say.

So, when Google says “Avoid creating search engine-first content,” 

what does it mean?

You should focus on writing content that is easy for people to understand, instead of trying to impress search engines. 


Q5. Are you writing about things simply because they seem to trend and not because you’d write about them otherwise for your existing audience?


It’s clear if you are creating content just because it’s popular and will show up at the top of search results.

Even if your usual audience would be not interested in it.

This is called “search engine-first” content.


It’s not always the best approach.

In the same way, when you create content just because it’s popular online.


Popular online


You might attract more people to your website at first. 

But if you stop writing about the things that help your readers, they might stop coming to our website altogether.


Q6 Does your content leave readers feeling like they need to search again to get better information from other sources?


When you’re trying to write something that people will read, like an article or a blog post, you want to make sure that the information you’re giving them is helpful.

You don’t want them to finish reading what you’ve written and feel like they didn’t really learn anything new or useful.

If readers will bounce from your content.


Content Is not helpful


It will indicate to Google that content is not helpful.

So, it’s important to focus on creating content that is genuinely helpful and interesting, rather than just trying to make it show up at the top of search engines.


Q7- Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count?


And the answer is NOOO, Google has no preferred word count.

Even Google Loves more long-form content.

As Brain Dean and his team found this same stat in one of his very famous industry studies and analyzed 11.8 million Google search results.



They believe that longer content is more valuable and informative for people who are looking for information.

So always cover your topics in depth. It will help your content to become longer and more helpful.


Never think about word count and patterns.

Instead of this, I recommend focusing on Content frameworks.

And With this let’s move to our next section.


Content or quality-related questions.


When you create any form of content like an article, video, or presentation.

It’s important to make sure it’s useful and trustworthy for others who will read or watch it.  ( And that’s what Google wants)

To check your content for this, ask yourself some questions such as:

Q1. Does the content give new and unique information?

Before Making content make sure, You will have fresh and unique data that your users never found anywhere.

See, When you will provide unique information to your users.

It demonstrates your expertise in the subject matter and authority in the industry.


It will make your content even more trustworthy.

Q2. Does the content provide a substantial, complete, or comprehensive description of the topic?

With this Google E-E-E-T wants to ensure that the content on a website is of high quality.

And, you need to make sure that your content provides users with accurate information on a given topic.

Like Brian did,

He wrote a guide on keyword research – Keyword Research for SEO: The Definitive Guide (2022)

In this guide, he covered the topic in full depth.

From Keyword Research Basics to Advanced Tips and Strategies.

He covered every inch of the topic.

Q3.Does the content provide insightful analysis or interesting information that is beyond the obvious?

Yes! Beyond the obvious.

This means the content provides that value or information to the user.

Which is a unique and insightful analysis.

It may be interesting information that is not readily available or obvious.

Search engine marketing statistics 2023By Dave Chaffey 

This marketing statistics by Dave is a great example of Beyond the obvious findings.

Because when you will research and find new key statistics in your industry.

it is more likely to be considered high-quality and authoritative by Google.

And, everyone loves to read unique invented statistics and there’s a huge chance your content gets shared also.

Q4. If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?

In other words, if you’re creating content that is based on information or ideas from other sources or research.

Make sure you should add your unique perspective insights, and analysis to the topic. 

This will help to make that topic more unique and valuable.

You can be done this through careful deep research on that topic.


Deep reserch study


By finding some original reporting, or any other means that add value to the content.

You can easily add more credibility to your content, even if you are creating content from other sources.

It’s a high chance your content maybe rank high as well.

On Feb. 26, 2022, Brian posted the very famous Skyscraper Technique.


On February 6, 2023, Si Quan Ong created content based on this technique.

But the difference was he performed deep research and attached his evidence, Like screenshots and graphs. 

And Toady his content is ranking higher than the original.


Q5. Does the main heading or page title provide a descriptive, helpful summary of the content?


If you search for any query on Google, the first thing you see in content is the Title or Main heading.


Example of Main heading



Because a clear title can help users and search engines to understand what the page is all about.


whether it is relevant to their search query or information needs or not.

You have to tailor the exact and relevant title for your content.

So it can easily appear for your targeted keywords.

For example,

if a page is about “10 Tips for Better Time Management,” the main heading or page title should reflect this topic.

So that users can quickly understand what the page is about. 

This can help establish the expertise of content in providing helpful time management tips.


Q.6 Does the main heading or page title avoid exaggerating or being shocking?


When it comes to the main heading or page title of a web page. 

Google always looks for content that is clear, accurate, and informative.

This means that the heading should avoid using exaggerated or sensationalized language.

Which easily misleads or confuses the users.


Content confuses


In other words, the title should accurately reflect the content of the page as we discussed in the previous point.

Always avoid making titles just for getting more views on your content.

Try to give a relevant title, which shows what is exactly present in your content.


Q7. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?


One day I was just exploring free resources about online marketing.

And I found a Hubspot blog on 40+ Best Free Online Marketing Classes to Take in 2023



It was a great piece of information, I was looking for.

You know, what I did.

I simply bookmark it on top.

And I shared it with my team and even now recommend you all.

That’s the power of Deep research and people-first content.

That’s exactly What google E-E-A-T is trying to say.

We have to make content that solves the problems of users.

Always make sure to “ make content for people, avoid making content for search engines”.

 Q8. Does the content provide substantial value when compared to other pages in search results?

To understand this I just compared two different results for the same query.

“ Cat Care” 

And I got so many results for this.


I picked two results and analyzed them.

1. Cat Care 101: A Guide for New Cat Owners –

2. Cat Care Sheet: Feeding, Home Life & Health–

I found the first result was overloaded with very useful information.

Even it consists – 16 Tips for First-Time Cat Owners, Which are super helpful.

And on the other hand, I don’t find more helpful information.

That’s exactly what Google E-E-A-T means, that your content has to provide value to the reader. 

And because the first result is giving the in-depth value of information, That’s the reason it’s ranking above as compared to 2nd result.

When writing content on any topic.

Just make sure to cover your topic in full depth.

And you’re good to go!

                           Google E-E-A-T Expertise questions

Now it’s time to answer Expertise questions.

Q1.Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, and background about the author or the site that publishes it, such as through links to an author page or a site’s About page?

Now again Google is talking about Evidence.


Evidence of expertise involved.

Always ask yourself whether the information you’re trying to give in content is trustable or not.

To make sure of this always attach proper proofs, in the form of images or videos.

This approach will make the content more trustable to your audience.


trustable to your audience


Now Let’s talk about Evidence of expertise,

See some examples from Ahrefs blogs.

Which I read when I had just started to learn about Content marketing.

I noticed they always attach the author’s section, a complete profile about who wrote the content.



This helps me to trust the information is written by the experts.

They are also properly linked with the author’s page or websites.

Which makes the content highly trustable.

And That’s What Google E-E-A-T wants from your content also.


Q2.Is this content written by an expert who demonstrably knows the topic well?


Again it’s totally about expertise.

When Google’s search algorithm evaluates the quality of content on a website.

One of the things it considers is the level of expertise of the person who created the content.

Because there’s a high chance to trust the information which is written by an expert.




For example, if you’re searching for an article about health.

You want to be sure that the person who wrote it is an expert in the field of health 


You wouldn’t want to take health advice from someone who isn’t qualified to give it, right?

This is important because if you’re searching for information online, you want to make sure that you’re getting accurate and trustworthy information.

While making your content keep this point always in your mind.


Q3.Does the content have any easily-verified factual errors?


In short, 

it means that Google wants to know if the information presented on a webpage is true or not.

Let’s imagine.

If someone writes an article that says the Earth is flat. 

This would be considered a factual error. because it is already proven that the Earth is round. 


Factual errors of content


This type of error can damage the credibility of a website and can affect how it ranks in Google search results.

So always re-check information in your content.




I hope you enjoyed this updated question list.

Just try to answer these as best you can.

And You’re good to go with a great piece of content.

Now I’d like to hear from you: Which Question from today’s blog do you think is most valuable?

Let me know by leaving a quick comment below.

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Rahul Thakur

SEO and Content marketer expert

As the founder of Provenhype, I am Rahul Thakur, a digital marketing enthusiast with over 4 years of experience in SEO and content marketing.

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